Concentration beats coverage.
A productised model wins by dominating one or two verticals first, not by taking one engagement each in ten industries. Here is where we focus, where we expand next, and where we approach last.
Two filters before "archaic" becomes "good market".
Filter 1 — the ICP, not the sector. Our unit isn't "wealth management" or "logistics"; it is the owner-managed £5–25m firm with no internal tech function. Fragmented sectors full of independents win.
Filter 2 — regulation is the catch. The reason wealth, finance and law are so manual is the same reason they are deferred: they are heavily regulated and liability-heavy. We sell into the operational back-office around the licensed core, never the licensed advice itself.
Where we are concentrating now
Manual, repeatable, fragmented and outside the regulated core. The productised engagement looks the same across every firm.
Insurance broking
The anchor vertical — manual, repeatable, money-not-time ROI.
Recruitment agencies
The fast-proof vertical — quickest yes, clearest ROI.
Accountancy & bookkeeping
The flywheel vertical — accountants refer their own SME clients.
Phase 1–2
High operational pain and clear ROI. Slightly more variation across firms or a longer sales cycle than the beachhead.
B2B wholesale distribution
Order-desk-heavy, owner-managed, ROI in days.
Property — estate, letting & management
High inbound volume, manual tenancy and maintenance admin.
Logistics & freight forwarding
Document-heavy, exception-driven, owner-managed forwarders.
Make-to-order manufacturing & engineering
Slow quoting is a direct revenue bottleneck.
Phase 2–3 · regulated
Highest deal sizes, deepest pain — and the heaviest regulation. Entered through the back-office only, once we have proof and a hardened compliance posture.
Legal — conveyancing, probate & boutique
Archaic, milestone-driven — entered through the back-office only.
Wealth management & IFAs
Highest pain, biggest deals — entered last, never on the advice.
Private healthcare, dental & veterinary
Heavy admin around enquiries, intake, recall and insurance.
Ten markets, six criteria, one ranking.
Each market is scored 1–5 across six criteria — judgement-based, validated in discovery sprints. Click a column to sort.
| Recruitment agencies | T1 | 5 | 5 | 4 | 4 | 5 | 5 | 28 |
| Insurance broking | T1 | 5 | 5 | 5 | 5 | 3 | 4 | 27 |
| Accountancy & bookkeeping | T1 | 5 | 5 | 5 | 4 | 4 | 4 | 27 |
| B2B wholesale distribution | T2 | 4 | 5 | 4 | 5 | 5 | 4 | 27 |
| Property — estate, letting & management | T2 | 5 | 4 | 4 | 4 | 4 | 4 | 25 |
| Logistics & freight forwarding | T2 | 5 | 4 | 4 | 4 | 4 | 3 | 24 |
| Make-to-order manufacturing & engineering | T2 | 4 | 4 | 3 | 5 | 5 | 3 | 24 |
| Legal — conveyancing, probate & boutique | T3 | 5 | 4 | 4 | 4 | 2 | 3 | 22 |
| Wealth management & IFAs | T3 | 5 | 4 | 4 | 4 | 1 | 3 | 21 |
| Private healthcare, dental & veterinary | T3 | 4 | 3 | 4 | 3 | 2 | 3 | 19 |
A senior operator, inside your business in 90 days.
Not a chatbot rollout. Not a slide deck. An ex-SVP / VP / GM operator, augmented by AI, installing one workflow that actually runs. Thirty minutes to see if it fits.